About Us SEWDIRECT are completely dedicated to your total satisfaction. If you have any suggestions or comments please email us at info@sewdirect.com.

SEWDIRECT is owned by McCall, Butterick, Kwik Sew & Vogue Patterns and therefore, as the manufacturer, we have huge stocks and offer a fast and reliable service. Our contact details are:

McCall Pattern Company Limited
New Lane

Tel from UK: 0344 880 1263
Tel from Abroad: +44 2392 486221

Company registered (no 10494063) in England. Registered office at the above address.

Making A Purchase Making a purchase could not be easier. Just browse our Catalogue, and click on any items that you wish to buy and put them into the shopping cart. After you have finished your selection, click on "Checkout" and you will be asked for a few details that we need to be able to satisfy the order.

We accept credit and debit card payment via a secure and independent card processing gateway. We also accept payment by Paypal. Alternatively, you may place your order by phone on 0844 880 1263.

If you are shopping from outside the UK, place your order and your card company will convert the transaction to your local currency.


Please note that Discounts are deducted at the checkout page.

Non Members
All web customers may order all McCall, Butterick, Kwik Sew & Vogue patterns at retail price less our standard 10% web discount. During 'Sales' a different discount (as displayed) will be applied according to the terms of the sale offer.

Sew Today Club Members
If you are a current Sew Today club member, or join today, you are entitled to our special Member Only discounts off Butterick, Vogue, McCalls & Vogue patterns (excludes Cosplay designs) by mail, fax, phone or web. Simply enter the word MEMBER in the coupon box at the checkout and the discount will be applied to all patterns in your order.

Shipping And Handling

Free First Class P&P on all orders over 20.00

UK - First Class P&P per item 1.00
Europe - 1.75
Rest of the World - 2.50

Prices are inclusive of postage to your door. Airmail rates available upon request.

Books, Videos and Haberdashery

Postage and Packing - All orders over 20.00 Free

UK - First Class P&P per item 1.00
Europe - 1.75
Rest of the World - 2.50

Delivery Schedule We will normally despatch your order to you in 1 to 2 business days. On rare occasions we may be awaiting stocks so please allow 7 - 28 days (we aim to contact you if there is a long delay).

Back Orders If your item is not in stock, we will back order it for you.

Tax Charges Our prices are inclusive of UK Value Added Tax where appropriate,

Credit Card Security Your credit card payment details will be safe as transmission and processing are done using SSL encryption (Secure Socket Layer), the industry standard security protocol.
You can confirm this is operating from the small gold coloured padlock that appears at the bottom of your browser on the Global Payments credit card payment screen.

Guarantee You have the right to cancel your order either before delivery or within 7 working days beginning the day after receipt of the goods. If goods have been delivered, these must be returned to us, at your cost, in 'as new' and unused condition, complete with original packaging (if you wish us to arrange collection and deduct the cost from the refund please contact us to discuss). A refund will be made within 30 days of cancellation.

In the event that there is a fault or defect in the product supplied, we will gladly replace it or refund the price paid. Your statutory rights are not affected.

If the item has been delivered and is not faulty or damaged and you have another reason for requiring a refund, please note that a restocking fee of 10% is charged and therefore the amount refunded will be 90% of the price paid.

Reaching Us If you need to reach us, please email us on sales@sewdirect.com, alternatively, you can call Moday to Thursday (8.00am to 4.15pm) and Friday (8.00am to 12.00pm) on 0344 880 1263 (International +44 2392486221) or fax us on 023 92 492769 (International +44 2392 492769) or write to us at McCall, Butterick, Kwik Sew & Vogue Patterns, New Lane, Havant PO9 2ND, United Kingdom.

We endeavour to respond to all complaints within five working days.

Privacy Policy SEWDIRECT do not disclose buyers information to third parties. Cookies are used on this shopping site, but only to keep track of the contents of your shopping cart once you have selected an item.

We are committed to protecting your privacy. We will only use the information that we collect about you lawfully (in accordance with the Data Protection Act 1998) and according to the Which? Web Trader Code of Practice.

We collect information about you for 2 reasons: firstly, to process your order and second, to provide you with the best possible service.We will not e-mail you in the future unless you have given us your consent.

The type of information we will collect about you includes: your name, address, phone number, email address and your credit/debit card details. We will never collect sensitive information about you without your explicit consent.

If you have any questions/comments about privacy, please email us.
Data collected by this site is used to:
a. Take and fulfill customer orders
b. Administer and enhance the site and service
c. Only disclose information to third-parties for goods delivery purposes