About Us SEWDIRECT are completely dedicated to your total satisfaction. If you have any suggestions or comments please email us at info@sewdirect.com.

SEWDIRECT is owned by McCall, Butterick, Kwik Sew & Vogue Patterns and therefore, as the manufacturer, we have huge stocks and offer a fast and reliable service. Our contact details are:

McCall Pattern Company Limited
New Lane

Tel from UK: 0344 880 1263
Tel from Abroad: +44 2392 486221

Company registered (no 10494063) in England. Registered office at the above address.

Making A Purchase Making a purchase could not be easier. Just browse our Catalogue, and click on any items that you wish to buy and put them into the shopping cart. After you have finished your selection, click on "Checkout" and you will be asked for a few details that we need to be able to satisfy the order.

We accept credit and debit card payment via a secure and independent card processing gateway. We also accept payment by Paypal. Alternatively, you may place your order by phone on 0844 880 1263.

If you are shopping from outside the UK, place your order and your card company will convert the transaction to your local currency.


Please note that Discounts are deducted at the checkout page.

Non Members
All web customers may order all McCall, Butterick, Kwik Sew & Vogue patterns at retail price less our standard 10% web discount. During 'Sales' a different discount (as displayed) will be applied according to the terms of the sale offer.

Sew Today Club Members
If you are a current Sew Today club member, or join today, you are entitled to our special Member Only discounts off Butterick, Vogue, McCalls & Vogue patterns (excludes Cosplay designs) by mail, fax, phone or web. Simply enter the word MEMBER in the coupon box at the checkout and the discount will be applied to all patterns in your order.

Shipping And Handling

Free First Class P&P on all orders over 20.00

UK - First Class P&P per item 1.00
Europe - 1.75
Rest of the World - 2.50

Prices are inclusive of postage to your door. Airmail rates available upon request.

Books, Videos and Haberdashery

Postage and Packing - All orders over 20.00 Free

UK - First Class P&P per item 1.00
Europe - 1.75
Rest of the World - 2.50

Delivery Schedule We will normally despatch your order to you in 1 to 2 business days. On rare occasions we may be awaiting stocks so please allow 7 - 28 days (we aim to contact you if there is a long delay).

Back Orders If your item is not in stock, we will back order it for you.

Tax Charges Our prices are inclusive of UK Value Added Tax where appropriate,

Credit Card Security Your credit card payment details will be safe as transmission and processing are done using SSL encryption (Secure Socket Layer), the industry standard security protocol.
You can confirm this is operating from the small gold coloured padlock that appears at the bottom of your browser on the Global Payments credit card payment screen.

Guarantee You have the right to cancel your order either before delivery or within 7 working days beginning the day after receipt of the goods. If goods have been delivered, these must be returned to us, at your cost, in 'as new' and unused condition, complete with original packaging (if you wish us to arrange collection and deduct the cost from the refund please contact us to discuss). A refund will be made within 30 days of cancellation.

In the event that there is a fault or defect in the product supplied, we will gladly replace it or refund the price paid. Your statutory rights are not affected.

If the item has been delivered and is not faulty or damaged and you have another reason for requiring a refund, please note that a restocking fee of 10% is charged and therefore the amount refunded will be 90% of the price paid.

Reaching Us If you need to reach us, please email us on sales@sewdirect.com, alternatively, you can call Moday to Thursday (8.00am to 4.15pm) and Friday (8.00am to 12.00pm) on 0344 880 1263 (International +44 2392486221) or fax us on 023 92 492769 (International +44 2392 492769) or write to us at McCall, Butterick, Kwik Sew & Vogue Patterns, New Lane, Havant PO9 2ND, United Kingdom.

We endeavour to respond to all complaints within five working days.

Privacy Policy CSS Industries, Inc., and its affiliates and subsidiaries (collectively, the "Company"), collects and processes your personal information that is provided by you, as our customer or prospective customer, or generated by you in your use of our services. This Privacy Notice is provided to you in accordance with applicable privacy laws including, but not limited to, laws implementing the General Data Protection Regulation 2016/679 (GDPR) (the "Data Privacy Laws"). It applies only to residents in the European Economic Area, Switzerland and the UK who use our services and it explains what information you provide to us and how we use your information to provide our services to you. This Privacy Notice is not applicable to customers or prospective customers in any other territory other than in the European Economic Area, Switzerland and the UK.

The Company provides the services to our customers. In this respect, we are likely to be a data controller under applicable Data Privacy Laws. We include in this Privacy Notice a summary of your rights to control how we use your personal information. The Company is a service provider to our customers and, therefore, we aim to put you, the customer, in control of how your personal information is used by us. This Privacy Notice should be read with our Privacy Policy, both of which are updated from time to time. Your continued use of our services indicates your acceptance of the updated Privacy Notice and Privacy Policy applicable at that time.

Your personal information

Your personal information includes any information relating to you where you are identified or from which you are identifiable. This includes your name, contact information, information about where you work and, if applicable, where you live and your use of our services.

We collect various types of personal information from different sources, including:

Account information you provide to us when you open your account;
Information you provide directly to us when you register to use a Company website or obtain services provided by us;
Information we collect about your use of our services;

Some of the personal information you provide to us may include health information or other sensitive or special categories of personal information.

What we do with your personal information

All the personal information we collect from you or generated by you is used to provide the services.

The Company will safeguard the privacy and security of special categories of personal information as required under Data Privacy Laws.

You may also consent to us using your personal information for additional purposes not described in the Privacy Policy but which we consider may be of interest to you from time to time. We will not use your personal information for these additional purposes without your consent. You have the right to tell us that you do not want to be contacted by us for these additional purposes any time after you initially provide your consent. We also use your information for marketing purposes where you have consented to receive marketing communications.

We are also permitted to process your personal information to comply with our legal and regulatory obligations and/or our contractual obligations to you to provide the services to you, to manage your account with us and to manage any technical issues or support requests that may arise.

Some of your personal information is processed by us in the United States and is held on servers in the United States. By using our services, you expressly acknowledge and agree to the transfer of some of your personal information to the United States, which may have a lower standard of data privacy laws in your country of residence. Our security measures are described below in this Privacy Notice.

We do not allow any third parties to have access to your personal information, except as required or permitted by applicable laws or in accordance with the Privacy Policy. We may disclose your personal information to our subcontractors, agents, or payment service providers (who may be located in the United States) that we contract with to assist us in providing the services, provided that any such subcontractors or agents shall agree in writing to comply with the privacy and security standards described in this Privacy Notice.

There may be instances when we disclose your personal information to other parties:

to comply with the law or respond to compulsory legal process (such as a search warrant or court order) or request for information from a regulator or otherwise for legal purposes;
to verify or enforce compliance with the policies governing the services; or
to protect the rights, property or safety of the Company, or any of our respective affiliates, business partners, or customers or otherwise in the legitimate business interests of the Company and/or our affiliates and in accordance with Data Privacy Laws.

We may share your personal information with other business entities in connection with the sale, assignment, merger or other transfer of all or a portion of the Company's business to that business entity.

In any instance where we need to share your personal information with third parties, we will restrict the nature and categories of personal information to that which is required to comply with our contractual obligations to you or our legal and/or regulatory requirements. We may de-identify your personal information to protect your privacy.

How we protect your personal information

The Company understands that storing data in a secure manner is essential. The Company stores personal information and other data using reasonable physical, technical and administrative safeguards to secure data against foreseeable risks, such as unauthorized use, access, disclosure, destruction or modification. Although we make good faith efforts to store the information we collect in a secure operating environment that is not available to the public, we cannot guarantee complete security. Further, while we work to ensure the integrity and security of our network and systems, we cannot guarantee that our security measures will prevent third-party "hackers" from illegally obtaining this information.

How long we keep it

We retain your personal data relating to the use of our services for the duration of the customer relationship and for seven years after the customer account is closed for legal, regulatory, audit and tax requirements. After this period has expired, the personal information relating to your account and your use of the services will be deleted. Any personal information which you have provided to us for marketing purposes will be kept until you notify us that you no longer wish to receive this information.

Notification of other Company services and products

We would like to use your name and email address to inform you of our future or related services, offers and similar products. If you provide us with your consent to receive marketing communications, we will offer the right to unsubscribe in each electronic communication. This information is not shared with third parties and you can unsubscribe at any time via email, the Platform or through our website.

What are your rights?

You have the right to ensure your personal information is accurate. To make changes to your contact and other account information, or to opt out of receiving marketing communications, please contact us in one of the following ways:

Send an email to our Data Privacy Officer at: martin.bell@cssindustries.com

You have the right to request that we delete your personal information. In this event, we will close your account and retain your personal information as described above in this Privacy Notice. You have the right to request that we restrict the processing of your personal information. This may compromise our ability to provide you with the services.

You also have the right to transfer your account details to another service provider. We will, following your written request to us, provide you with your relevant personal information in a machine-readable format to transfer to another service provider.

If you wish to raise a complaint on how we have handled your personal information, you can contact our Privacy Officer (details above) who will investigate the matter and respond to you promptly.

If you are not satisfied with our response, you can complain to any applicable data privacy authority in your country of residence.

If you have any questions about this Privacy Notice or about the Company's handling of your information, please contact martin.bell@cssindustries.com

Privacy Policy SEWDIRECT do not disclose buyers information to third parties. Cookies are used on this shopping site, but only to keep track of the contents of your shopping cart once you have selected an item.

We are committed to protecting your privacy. We will only use the information that we collect about you lawfully (in accordance with the Data Protection Act 1998) and according to the Which? Web Trader Code of Practice.

We collect information about you for 2 reasons: firstly, to process your order and second, to provide you with the best possible service.We will not e-mail you in the future unless you have given us your consent.

The type of information we will collect about you includes: your name, address, phone number, email address and your credit/debit card details. We will never collect sensitive information about you without your explicit consent.

If you have any questions/comments about privacy, please email us.
Data collected by this site is used to:
a. Take and fulfill customer orders
b. Administer and enhance the site and service
c. Only disclose information to third-parties for goods delivery purposes